Back in the 1970s my mum would send me down the road to the bakery after school to get the bread for tea.
The baker was very popular and had at one time been an expert on the Generation Game. Photos of Mr Baker with Brucie and Anthea were a permanent fixture behind the counter.
I spent many an afternoon staring at these photos because being 8 years old in a busy bakery full of mums buying baked goods for tea meant that despite me being a regular customer, everyone thought I was just a kid there with my mum, and I could never get served.
I still remember the feeling of standing just below the height of the glass counter with a coin in my hand, hoping that I would get spotted by a shop assistant so I could buy our large twist and get home in time for Jackanory.
With so much competition, it’s easy for your business to go unseen. Clarifying your brand messaging can significantly increase your ability to stand out from the crowds.
Stop being ignored and start using words and images that engage your audience. Go home early with the bread!