Being Clear

I was in the middle of an early morning run when I ran past a man mowing his front lawn. It was just about 7am in a very residential area. Is that even legal?

It got me thinking about the right time or wrong time to do something. It’s not great to go on a Cornish beach holiday in January, or visit a city museum at 2am because certain elements are out of our control. But what about when to post on Social Media? According to some experts, it’s 11am on a Wednesday. What would happen if everyone posted at 11am on Wednesday? Probably the same as what would happen if everyone used the same six lottery numbers. We either all win a little, or everybody loses.

Many different factors come into play when posting on the various available channels, but probably the place to start is by understanding your audience.

Who are you trying to reach?
What do you want to say to them?
What platform are they most likely to use?

Then you can think about when they will most likely listen to what you have to say.

A busy small business owner is unlikely to be TikToking at 10am, and a retired OAP will probably not be on LinkedIn at 11pm. Of course, they may both be doing both, but you get what I’m saying.

So, start with your audience and reverse engineer your plans. Then experiment, disrupt, mix it up, and see what works.

If you want help with your social media, visit our website and schedule a call. And if you want to cut your grass before sunrise, go outside and have a word with yourself.

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Your small business marketing should give a clear message that engages your customer and grows your business.

Stop confusing your customers and start connecting with clear small business marketing by a certified StoryBrand guide.
Certified StoryBrand Marketing Guide
Members of BNI since 2011
Members of Networkin since 2021
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