Do your customers know the benefits you bring?

If we don't tell them, they won't know.
Photo by Andy Pressdee
We’ve just had a cheeky little city break in Edinburgh, and on the last night we drove up to the Leith coastline for fish and chips and to watch the sun go down.

Trying to get the perfect picture as the sun started to drop behind the distant hills and bridges, our youngest wandered a little too closely to the water’s edge, slipped over and ended up nearly waist deep in the Firth of Forth.

Having pulled her out and made sure her phone was ok (!) we got her into some dry clothes from the Asda round the corner and went for a strong drink.

There were no signs saying be careful of the water.

Sometimes we can believe that because WE know what can happen if people use our products or services THEY will instinctively know too.

They don’t. We have to tell them.

Let’s talk about how you can clarify your message so that you don’t lose the plot and your customers don’t metaphorically fall into the sea!

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