Unless your customer is Bonnie Tyler, they are not looking for a hero.
At Press Creative, we believe that the most effective way to communicate with our customers is to make them the hero of the story. It's important to understand that customers are not looking for brands to be the hero in their lives, but rather they want brands to play the role of the guide. This means that the customer is at the centre of all marketing and brand messaging, and the brand acts as a supportive mentor who helps them achieve their goals.
It's easy to fall into the trap of making your brand the hero of your story, but this approach can be alienating to customers. They don't want to feel like they are being sold to or manipulated by a company that is only interested in making a profit. Instead, they want to feel like their needs and desires are being heard and understood.
To effectively play the role of the guide we need to understand our customer's pain points and aspirations. What are their goals? What are the obstacles they face in achieving those goals? By answering these questions, we can create messaging that speaks directly to our customer's needs and positions us as the solution to their problems.
Using clear and concise language makes for an easier customer journey and avoiding industry jargon or technical terms minimises confusion in a customer's mind. Instead, use simple and direct language that speaks to your customer's emotions and desires.
As a StoryBrand Certified Guide, we know the best way to connect with customers is to make them the hero of the story. Helping them achieve their goals can build strong and lasting relationships that lead to increased loyalty and customer satisfaction. So, if you want to attract more customers, remember the words of Tina Turner; we don't need another hero. Put your customers at the centre of your messaging and let them be the hero of your story.
