Back in the early 1980s I learned how to do the Rubik's Cube. I walked to a bookshop, bought a book, studied and learned the moves and solved the puzzle. Some kids partied. I learned the cube.
For a few weeks I was known at school as the kid who could do the cube. Teachers would bring me their unsolved cubes so that they could see me do it, and then take it to the staff room and claim that they did it.
I became known for solving a problem, and people knew me for the problem I solved.
Connecting with your customers becomes a whole lot easier when we can identify and articulate the problem that we solve, and then be known for solving that problem.
At Press Creative we are known for helping help small businesses communicate with clarity by creating clear design and clear language that can be used in clear marketing so they can cut through the noise and be seen, heard, and understood.
What problem should your business be known for solving?