Month: April 2023

Clarify your message with a unique opportunity to attend the StoryBrand Live Workshop in London on June 29th and 30th. This is first time that StoryBrand have held their 2-day live workshop outside of the USA. Space is very limited so book now to reserve your space.

Your registration includes:

• Live presentations from Donald Miller and Dr. J.J. Peterson, author of Marketing Made Simple
• Small group coaching sessions with StoryBrand Certified Marketing Experts
• Workbooks and tools to use including the BrandScript template
• Breakfast, lunch, and refreshments provided

As a StoryBrand Certified Marketing Guide since 2021 we highly recommend this workshop for any businesses who are serious about clarifying their message so that customers will listen.

Small business owners face intense competition in today’s market, and standing out from the crowd can be a significant challenge. But, one tried and tested marketing strategy that can help businesses differentiate themselves is storytelling.

By creating a compelling narrative that resonates with your target audience, you can capture their attention and build a deeper connection with them. Moreover, storytelling creates a memorable experience for your customers. By telling a story that is both relatable and memorable, you can leave a lasting impression in the minds of your customers, leading to increased referrals and word-of-mouth marketing.

Storytelling is a great way to build trust and credibility with your customers. By sharing your brand’s story and values, you can demonstrate authenticity and help your customers understand and connect with your business on a deeper level. It can have a direct impact on your business’s bottom line. By engaging your customers emotionally and creating a memorable experience, you can build a loyal customer base that is more likely to purchase from your business, leading to increased sales and revenue.

Storytelling is a powerful marketing strategy that can help small businesses differentiate themselves, build brand loyalty, create a memorable experience, build trust and credibility, and ultimately increase sales and revenue. By telling a compelling story that connects with your target audience, small businesses can build a loyal following and set themselves apart from the competition.

Unless your customer is Bonnie Tyler, they are not looking for a hero.

At Press Creative, we believe that the most effective way to communicate with our customers is to make them the hero of the story. It’s important to understand that customers are not looking for brands to be the hero in their lives, but rather they want brands to play the role of the guide. This means that the customer is at the centre of all marketing and brand messaging, and the brand acts as a supportive mentor who helps them achieve their goals.

It’s easy to fall into the trap of making your brand the hero of your story, but this approach can be alienating to customers. They don’t want to feel like they are being sold to or manipulated by a company that is only interested in making a profit. Instead, they want to feel like their needs and desires are being heard and understood.

To effectively play the role of the guide we need to understand our customer’s pain points and aspirations. What are their goals? What are the obstacles they face in achieving those goals? By answering these questions, we can create messaging that speaks directly to our customer’s needs and positions us as the solution to their problems.

Using clear and concise language makes for an easier customer journey and avoiding industry jargon or technical terms minimises confusion in a customer’s mind. Instead, use simple and direct language that speaks to your customer’s emotions and desires.

As a StoryBrand Certified Guide, we know the best way to connect with customers is to make them the hero of the story. Helping them achieve their goals can build strong and lasting relationships that lead to increased loyalty and customer satisfaction. So, if you want to attract more customers, remember the words of Tina Turner; we don’t need another hero. Put your customers at the centre of your messaging and let them be the hero of your story.