Month: November 2022

Last week a friend and I drove a ten-hour 540 miles round trip to Glasgow to hear an author promote his new book at our not-inconsiderable expense. Are we crazy?

U2 frontman Bono was reading extracts from his memoir intertwined with songs from the band’s back catalogue. It was his story mixed in with ours. In harmony with the melodies, the stories evoked memories and emotions that engaged the 2000+ audience so well that we did not miss our mobile phones secured in locked pouches for the entire evening. For nearly 2 hours he told a story of his desire to achieve a goal he could not do alone.

Bono’s story follows a familiar journey that our customers are also traveling:

• A need for something
• Barriers that must be overcome to get it
• Help from someone who knows the way through
• A pathway to follow
• Encouragement to follow that pathway
• Avoidance of failure
• Success in finding what they are looking for.

When we bring our potential customers into a story where they are the main character, everything we do becomes about their success.

If you need help clarifying the story you could be telling your customers go to presscreative.co.uk/contact and schedule a call because sometimes you can’t make it on your own.

P.S. Were we crazy? It was a beautiful day!

I was in the middle of an early morning run when I ran past a man mowing his front lawn. It was just about 7am in a very residential area. Is that even legal?

It got me thinking about the right time or wrong time to do something. It’s not great to go on a Cornish beach holiday in January, or visit a city museum at 2am because certain elements are out of our control. But what about when to post on Social Media? According to some experts, it’s 11am on a Wednesday. What would happen if everyone posted at 11am on Wednesday? Probably the same as what would happen if everyone used the same six lottery numbers. We either all win a little, or everybody loses.

Many different factors come into play when posting on the various available channels, but probably the place to start is by understanding your audience.

Who are you trying to reach?
What do you want to say to them?
What platform are they most likely to use?

Then you can think about when they will most likely listen to what you have to say.

A busy small business owner is unlikely to be TikToking at 10am, and a retired OAP will probably not be on LinkedIn at 11pm. Of course, they may both be doing both, but you get what I’m saying.

So, start with your audience and reverse engineer your plans. Then experiment, disrupt, mix it up, and see what works.

If you want help with your social media, visit our website and schedule a call. And if you want to cut your grass before sunrise, go outside and have a word with yourself.